London’s Most Instagrammable Restaurants: The 2026 Guide
London’s dining scene is a visual spectacle, but the most sought-after tables aren’t at gimmicky pop-ups. They are in spaces where world-class dining meets genuine artistic vision. The true Instagrammable restaurant is an immersive experience—a venue where every detail is conceived by renowned designers.
This guide is your curated resource to these destinations. We provide the essential details, from booking secrets to photography tips, to help you plan your perfect visit.
How to Choose Your London Instagram Restaurant: A Quick Guide
| If you want… | Your Top Choices | Why They’re a Match |
| A Special Celebration | Sketch London, Berners Tavern, Isabel Mayfair | Supreme elegance, occasion-worthy service, flawless photo backdrops. |
| A Fun, Lively Group Dinner | Circolo Popolare, Gloria Shoreditch, Coppa Club | High energy, viral dishes, bustling atmospheres. |
| The Best Value | Sky Garden, EL&N Café, Big Mamma Group | Free views, affordable cafés, high-impact décor. |
Sketch London – London’s Most Instagrammable Restaurant
đź“Ť 9 Conduit Street, Mayfair, W1S 2XG | Oxford Circus (5 min walk) | ÂŁ85-95pp
Why Sketch Is London’s Most Photographed Restaurant
Sketch’s all-pink Gallery room has 500,000+ Instagram posts—more than any other London restaurant. The maximalist design features floor-to-ceiling millennial pink quilted velvet, 239 David Shrigley artworks covering the walls, and futuristic egg-shaped bathroom pods that’ve gone viral worldwide.
What Makes Sketch Instagrammable
The All-Pink Gallery Room
Monochromatic blush pink interior with quilted velvet banquettes and Georgian windows. Every angle works for photos—the uniform color palette means no bad backgrounds.
The Egg Pod Bathrooms
Individual white capsules with automatic doors and color-changing LED interiors. These bathroom pods get more Instagram posts than most London attractions. Peak queue times: 15-20 minutes.
The Afternoon Tea Presentation
Architectural pastries with edible gold leaf, caviar served on mother-of-pearl spoons, three-tier stands on David Shrigley illustrated china. Designed specifically for overhead flat-lay photography.
Best Time to Photograph Sketch London
✅ Best Times: Book 11:00 AM Tuesday-Thursday for empty room shots. Request window table when booking—natural sidelight is crucial for food photography.
❌ Avoid: 1-3 PM weekends: overcrowded, long bathroom queues, harsh midday lighting through windows.
What to Wear to Sketch London
âś… Do Wear: Smart-casual. Jewel tones (emerald, sapphire, ruby) and pastels create strong color contrast against pink walls.
❌ Don’t Wear: All-black outfits (you’ll disappear into shadows in photos), trainers, or gym wear. The Mayfair crowd dresses up.
Planning Your Visit: Sketch London FAQs
Is Sketch London Worth the Price?
£85-95 per person for afternoon tea. You’re paying for London’s most viral restaurant backdrop and content that performs 30% better than average restaurant posts. Worth it for content creators, celebrations, or bucket-list Instagram moments. Skip if you prioritize food quality over design or £90+ feels steep.
How to Book Sketch London
Reserve at sketch.london 6-8 weeks ahead for weekends, 3-4 weeks for weekdays. The Gallery (pink room) books fastest. Add “window table request” to notes for better lighting. £25pp non-refundable deposit required.
Can You Visit Sketch Just for Photos?
No. The Gallery requires dining reservations—you can’t just walk in for photos. Alternative: The Glade cocktail bar (same building, jungle theme) takes walk-ins for drinks from £15 if you want Instagram access without afternoon tea.
How Long Does Sketch Afternoon Tea Take?
Budget 2-2.5 hours total: 90-120 minutes for tea service, plus 20-30 minutes for bathroom photos and room exploration.
What’s on the Sketch Afternoon Tea Menu?
The Gallery only serves afternoon tea—no à la carte. Fixed menu: finger sandwiches, scones with clotted cream, Pierre Gagnaire pastries, caviar course, unlimited tea (15+ varieties). Email dietary requirements 48 hours ahead. Accommodates vegetarian, vegan, gluten-free requests.
Is Sketch London Kid-Friendly?
Children welcome but the 2-hour refined sitting and ÂŁ95pp pricing suits adults celebrating or creating content better. Most guests are 25-45 year-olds.
Dalloway Terrace – London’s Instagram-Famous Floral Restaurant
đź“Ť 16-22 Great Russell Street, Bloomsbury, WC1B 3NN | Holborn (3 min walk) | ÂŁ25-45pp
Why Dalloway Terrace Is Instagrammable in London
Dalloway Terrace transforms seasonally with immersive floral installations—cherry blossoms in spring, tropical palms in summer, autumn foliage in fall. The glass-roofed terrace is covered floor-to-ceiling in seasonal flowers and plants, creating London’s most photographed garden dining room with 200,000+ Instagram posts.
What Makes Dalloway Terrace Instagrammable
The Seasonal Floral Ceiling
Thousands of hanging flowers create an overhead canopy that changes every season. Spring brings pink cherry blossoms, summer delivers tropical greenery, autumn features orange and red leaves, winter transforms into festive evergreens. Every visit yields different Instagram content.
The Glass-Roofed Garden Setting
Natural daylight floods through the glass ceiling, creating perfect lighting for photos all day. The combination of indoor comfort with outdoor garden aesthetics means weather-proof Instagram shoots with botanical backdrops.
The Food Presentation
British seasonal dishes arrive on elegant china with edible flower garnishes that complement the floral surroundings. The afternoon tea service includes flower-topped cakes and botanical cocktails designed for overhead shots.
Best Time to Photograph Dalloway Terrace
âś… Best Times: Book weekday lunches (12:00-2:00 PM) for optimal natural light through the glass roof. Weekend brunches (10:00-11:00 AM) offer good lighting but expect crowds.
❌ Avoid: Dinner slots—artificial lighting flattens the floral colors and creates harsh shadows. The seasonal installations photograph best during their first 2-3 weeks when flowers are freshest.
What to Wear to Dalloway Terrace
âś… Do Wear: Smart-casual with botanical vibes. Floral prints, pastels, and earth tones complement the garden setting without competing. Light fabrics photograph well in the bright natural lighting.
❌ Don’t Wear: Dark, heavy clothing (feels out of place in the airy garden aesthetic) or clashing bold patterns that fight with the floral backdrop.
Planning Your Visit: Dalloway Terrace FAQs
Is Dalloway Terrace Worth the Price?
£25-45 per person for mains or afternoon tea. You’re paying for seasonal Instagram backdrops that change 4 times yearly, giving repeat-visit content opportunities. Worth it for lifestyle bloggers, seasonal content creators, and botanical aesthetic enthusiasts. Skip if you want year-round consistency or prefer indoor restaurant atmospheres.
How to Book Dalloway Terrace
Reserve at dallowayterrace.com 2-3 weeks ahead for weekends, 1 week for weekdays. Request “center tables” for best floral canopy shots overhead. Walk-ins accepted for the bar area but you won’t get prime Instagram seating.
Can You Visit Dalloway Terrace Just for Photos?
No. The terrace requires dining or drinks orders. Minimum spend: around ÂŁ15-20 for cocktails or light bites. The bar area offers similar floral views with lower commitment than full meals.
When Do the Seasonal Installations Change?
Spring: March-May (cherry blossoms), Summer: June-August (tropical), Autumn: September-November (fall foliage), Winter: December-February (festive evergreens). Each installation runs approximately 10-12 weeks. Check their Instagram @dallowayterrace for current theme.
What’s on the Dalloway Terrace Menu?
British seasonal cuisine: brunch dishes (ÂŁ12-18), mains (ÂŁ18-28), afternoon tea (ÂŁ45pp), botanical cocktails (ÂŁ12-16). Menu changes with seasons to match the floral installations. Weekend brunch and afternoon tea are most popular.
Is Dalloway Terrace Kid-Friendly?
Yes, families welcome for brunch and lunch. The botanical setting appeals to all ages. Weekend brunches see many families, while evening slots skew adult.
Circolo Popolare – Covent Garden’s Instagrammable Italian Restaurant
đź“Ť 40-41 The Market, Covent Garden, WC2E 8RF | Covent Garden (2 min walk) | ÂŁ25-40pp
Why Circolo Popolare Is Instagrammable in London
Circolo Popolare’s maximalist Italian design features floor-to-ceiling murals, vintage Vespa scooters suspended from ceilings, neon signs, and greenhouse-style glass walls overlooking Covent Garden. The Big Mamma restaurant group created London’s most theatrical Italian dining room with 300,000+ Instagram tags.
What Makes Circolo Popolare Instagrammable
The Maximalist Italian Interior
Hand-painted Renaissance-style murals cover every wall, vintage Italian posters create collage backdrops, and hanging Vespa scooters add three-dimensional interest. The layered maximalist design means every corner offers different photo opportunities—no two shots look the same.
The Neon Signs and Lighting
Multiple neon Italian phrases glow against dark walls: “La Dolce Vita,” “Ciao Bella,” and custom Big Mamma signage. The neon creates Instagram-ready lighting for evening shots and adds pops of color to daytime photos.
The Over-the-Top Food Portions
Truffle pasta served in 2kg wheel of Parmesan, meter-long pizzas, towering tiramisu in serving bowls. The intentionally oversized Italian dishes are designed for tableside food photography and sharing-style content.
Best Time to Photograph Circolo Popolare
âś… Best Times: Weekday lunches (1:00-3:00 PM) offer natural light through greenhouse windows with smaller crowds. Evening slots (6:00-7:00 PM first sitting) showcase the neon lighting beautifully but book 4-5 weeks ahead.
❌ Avoid: Friday-Saturday dinner rush (7:30-9:30 PM)—too packed for room shots, though the energetic atmosphere works for busy restaurant content.
What to Wear to Circolo Popolare
âś… Do Wear: Smart-casual with Italian flair. The maximalist setting pairs well with bold colors, patterns, and statement pieces. Red, emerald green, and jewel tones complement the Renaissance murals.
❌ Don’t Wear: Minimalist all-neutral outfits (you’ll disappear into the busy backdrop). The space demands personality—match its energy.
Planning Your Visit: Circolo Popolare FAQs
Is Circolo Popolare Worth the Price?
£25-40 per person for generous Italian portions in London’s most theatrical Italian setting. The oversized sharing dishes and Instagrammable interior offer better value than typical Covent Garden tourist traps. Worth it for Italian food lovers wanting Instagram backdrops. Skip if you prefer intimate, quiet dining—this is loud, energetic, scene-y.
How to Book Circolo Popolare
Reserve at bigmammagroup.com 3-4 weeks ahead for prime times. They hold some walk-in tables daily—arrive at 12:00 PM or 5:30 PM for best walk-in chances. Weekday lunches easiest to secure.
Can You Visit Circolo Popolare Just for Photos?
Technically no, but the bar area accepts walk-ins for drinks (Aperol Spritz £10, cocktails £12-14). You’ll access the main dining room views without full meal commitment. Peak times may refuse drinks-only during rushes.
What Should I Order at Circolo Popolare for Instagram?
The truffle pasta wheel (£18-22, serves 2), meter pizza (£25-30, feeds 3-4), burrata with focaccia (£12), giant tiramisu (£8). All signature dishes are designed for tableside theatre and food photography. Portions are genuinely large—order less than you think.
How Long Does Dinner Take at Circolo Popolare?
Budget 1.5-2 hours. Service is energetic and efficient but the sharing-style dining encourages lingering. Later sittings may feel rushed when they need tables for next bookings.
Is Circolo Popolare Kid-Friendly?
Very. Italian family-style dining, loud atmosphere where kids won’t disturb others, pizza and pasta appeal to children. Weekend lunches see many families. The theatrical setting entertains all ages.
Gloria Shoreditch – East London’s Italian Instagram Hotspot
đź“Ť 54-56 Great Eastern Street, Shoreditch, EC2A 3QR |
Old Street (5 min walk) |
ÂŁ25-40pp
Why Gloria Shoreditch Is Instagrammable in London
Gloria’s retro 1960s Italian trattoria design features pink neon signs, vintage Campari posters, Aperol-orange banquettes, and a white blossom tree centerpiece. Another Big Mamma Group restaurant, Gloria brings colorful Italian maximalism to East London with 250,000+ Instagram posts from its vibrant, retro-chic interior.
What Makes Gloria Shoreditch Instagrammable
The Pink Neon “Gloria” Sign
A glowing pink cursive neon sign dominates the main dining room—Gloria’s most photographed feature. The soft pink glow creates flattering lighting for portraits and establishes instant Italian retro vibes in photos.
The Central White Blossom Tree
A full-size artificial tree covered in white blossoms sits center-room, creating a romantic focal point. Tables near the tree get the best Instagram backgrounds, combining the floral element with surrounding vintage Italian posters.
The Aperol-Orange Color Palette
Burnt orange leather banquettes, terracotta walls, and vintage Campari advertising create a cohesive warm color scheme. The orange tones photograph beautifully in both natural daylight and evening artificial lighting, giving consistent Instagram aesthetics.
Best Time to Photograph Gloria Shoreditch
âś… Best Times: Weekday early dinners (5:30-6:30 PM) offer empty restaurant shots with the neon already glowing. Weekend brunches (11:00 AM-12:00 PM) provide natural light.
❌ Avoid: Thursday-Saturday peak dinner (8:00-10:00 PM)—packed with East London crowds, impossible for clean room shots. The energetic atmosphere works for “night out” content though.
What to Wear to Gloria Shoreditch
âś… Do Wear: Smart-casual with retro flair. The 1960s Italian aesthetic pairs well with vintage-inspired pieces, bold prints, and warm tones. Orange, red, cream, and earthy colors complement the interior palette.
❌ Don’t Wear: All-black (standard East London uniform but disappears against dark walls). The retro setting rewards colorful, playful styling over minimalist looks.
Planning Your Visit: Gloria Shoreditch FAQs
Is Gloria Shoreditch Worth the Price?
£25-40 per person for Big Mamma’s signature oversized Italian sharing plates in East London’s most Instagrammable Italian restaurant. Similar food quality and pricing to Circolo Popolare but with different aesthetic (retro 60s vs Renaissance maximalism). Worth it for retro aesthetic lovers and Shoreditch social dining. Skip if you’ve already visited Circolo Popolare and want variety—the menus are nearly identical.
How to Book Gloria Shoreditch
Reserve at bigmammagroup.com 2-3 weeks ahead for weekends, 1 week for weekdays. Walk-in tables available daily—arrive at 12:00 PM lunch or 5:30 PM dinner for best chances. Shoreditch location means slightly easier bookings than Covent Garden’s Circolo Popolare.
Can You Visit Gloria Shoreditch Just for Photos?
The bar area accepts walk-ins for drinks without full dining. Aperol Spritz (£10), Negroni (£12), Italian wines from £8/glass. You’ll get Instagram access to the neon sign and blossom tree from bar seating. Peak times may prioritize diners.
What’s Different Between Gloria and Circolo Popolare?
Same restaurant group and menu style but different aesthetics: Gloria offers 1960s retro Italian with pink neon and warm tones, while Circolo Popolare delivers Renaissance maximalism with murals and suspended Vespas. Both serve identical oversized Italian sharing dishes. Choose based on which Instagram aesthetic you prefer.
What Should I Order at Gloria for Instagram?
The burrata (ÂŁ12, arrives on a wooden board with focaccia), truffle pasta served in Parmesan wheel (ÂŁ18-22), tiramisu in vintage serving bowl (ÂŁ8). The orange-toned plating complements the interior for cohesive feed aesthetics.
Is Gloria Shoreditch Kid-Friendly?
Yes. Italian family-style dining, loud atmosphere, pizza and pasta options. The Shoreditch location sees fewer families than Circolo Popolare’s Covent Garden tourist crowds, but children are welcome. Weekend lunches work best for families.
Berners Tavern – Fitzrovia’s Grand Instagram Dining Room
đź“Ť 10 Berners Street, Fitzrovia, W1T 3NP | Tottenham Court Road (5 min walk) | ÂŁ35-60pp
Why Berners Tavern Is Instagrammable in London
Berners Tavern’s triple-height gilded dining room features 50+ gilt-framed paintings covering walls floor-to-ceiling, ornate plasterwork, crystal chandeliers, and soaring ceilings. The grand 1900s room inside The London EDITION hotel delivers opulent European elegance—London’s answer to Parisian brasseries with 180,000+ Instagram posts.
What Makes Berners Tavern Instagrammable
The Floor-to-Ceiling Gilt Gallery Wall
Over 50 antique-style paintings in ornate gold frames create a maximalist art gallery backdrop. The eclectic collection ranges from portraits to landscapes, all unified by matching gilt frames. Every wall angle offers different compositions for photos.
The Triple-Height Ornate Ceiling
Elaborate Victorian plasterwork, crystal chandeliers, and architectural moldings create dramatic vertical shots. The soaring ceiling height adds grandeur to wide-angle room photos and emphasizes the space’s theatrical scale.
The Emerald Green Banquettes
Deep green velvet seating pops against cream walls and gold frames, creating strong color contrast for photos. The jewel-toned upholstery photographs richly and adds depth to the otherwise neutral palette.
Best Time to Photograph Berners Tavern
âś… Best Times: Weekday breakfasts (8:00-9:00 AM) offer the emptiest room with morning natural light. Lunch sittings (12:00-2:00 PM) balance good lighting with acceptable crowd levels.
❌ Avoid: Dinner service (7:00-9:00 PM)—low lighting creates warm ambiance but makes sharp Instagram photography difficult without flash. The dim lighting suits moody, atmospheric shots over bright, clean images.
What to Wear to Berners Tavern
✅ Do Wear: Smart elegant attire. The grand room demands elevated styling—think tailored dresses, blazers, elegant separates. Jewel tones (emerald, sapphire, burgundy) complement the opulent interior.
❌ Don’t Wear: Casual daywear or athleisure. Berners Tavern is Fitzrovia’s most formal Instagram restaurant setting—underdressing feels jarring against the gilded backdrop. Match the room’s elegance.
Planning Your Visit: Berners Tavern FAQs
Is Berners Tavern Worth the Price?
£35-60 per person for modern British cuisine in London’s most opulent dining room. You’re paying for Jason Atherton’s cooking and grand European interior design. Worth it for elegant occasion dining and sophisticated Instagram content. Skip if £50+ feels steep for hotel restaurant dining or you prefer more casual Instagram-worthy settings like Gloria or Circolo Popolare.
How to Book Berners Tavern
Reserve at editionhotels.com/london 2-3 weeks ahead for dinner, 1 week for breakfast/lunch. Breakfast is easiest to book and offers best photo opportunities. Request “banquette seating along the walls” for best backdrop access in booking notes.
Can You Visit Berners Tavern Just for Photos?
The bar area (same room, at one end) accepts walk-ins for cocktails (£14-18) and light bites without full dining reservations. You’ll access the full gilt gallery wall for photos from bar seating. Quietest walk-in times: weekday afternoons 3:00-5:00 PM.
What Should I Order at Berners Tavern?
Breakfast menu (ÂŁ12-22) offers best value and photo times. Signature dishes: the Full English breakfast (photogenic components), buttermilk pancakes, eggs Benedict. Lunch/dinner: beef Wellington (ÂŁ45, tableside service), seasonal British mains (ÂŁ28-38). Food presentation is elegant but not as Instagram-focused as the room itself.
How Long Does Service Take at Berners Tavern?
Breakfast: 45-60 minutes. Lunch: 1-1.5 hours. Dinner: 2-2.5 hours. Service is attentive and European-paced—not rushed. Budget extra time for room photography before or after meals, especially if you want empty-room shots.
Is Berners Tavern Kid-Friendly?
Children are welcome but the formal atmosphere and higher pricing make it better suited for adults. Breakfast sees some families staying at the hotel. The grand setting can impress older children (10+) who appreciate elegant dining experiences.
Coppa Club Tower Bridge – London’s Instagrammable Igloo Pods
đź“Ť 3 Three Quays Walk, Lower Thames Street, EC3R 6AH | Tower Hill (5 min walk) | ÂŁ25-45pp
Why Coppa Club Tower Bridge Is Instagrammable in London
Coppa Club’s riverside igloos offer Thames views with Tower Bridge backdrop inside transparent domed pods. The seasonal igloos (typically September-April) create London’s most unique restaurant Instagram setting—individual heated transparent bubbles directly on the riverside with 400,000+ Instagram posts of the iconic London landmark framing.
What Makes Coppa Club Tower Bridge Instagrammable
The Transparent Igloo Pods with Tower Bridge Views
Individual clear domes fit 6-8 people with direct Tower Bridge views through transparent walls. The unique pod structure creates instantly recognizable Instagram content—you’re dining inside a bubble with London’s most famous bridge as backdrop. Each pod is heated and weatherproof.
The Riverside Thames Location
Positioned directly on the Thames riverside walkway, the igloos offer uninterrupted river views with Tower Bridge, The Shard, and City of London skyline. The location delivers quintessential London tourist content combined with unique dining concept.
The Seasonal Themed Decorations
Igloos transform seasonally: cozy winter themes with faux fur and fairy lights, spring floral installations, festive Christmas decorations. The rotating themes give repeat visitors fresh Instagram content throughout the igloo season.
Best Time to Photograph Coppa Club Igloos
✅ Best Times: Book sunset slots (4:00-6:00 PM, timing varies by season) when Tower Bridge lights up as natural daylight fades—you’ll capture both daylight and illuminated evening bridge in one sitting. Blue hour creates magical lighting through the transparent domes.
❌ Avoid: Midday slots—harsh overhead sunlight creates glare on the transparent walls, making photography difficult. Evening bookings (7:00 PM onwards) offer dramatic night shots of illuminated Tower Bridge.
What to Wear to Coppa Club Igloos
✅ Do Wear: Smart-casual with layers. Igloos are heated but small enclosed spaces can vary in temperature. Solid colors or simple patterns photograph best against the busy Thames backdrop—you want viewers focusing on the unique pod setting, not competing outfits.
❌ Don’t Wear: Busy patterns or logos that distract from the igloo/Tower Bridge content. The setting is the star—dress to complement, not compete with the iconic backdrop.
Planning Your Visit: Coppa Club Igloos FAQs
Is Coppa Club Tower Bridge Worth the Price?
£25-45 per person (similar to standard restaurant pricing) for London’s most unique Thames-side dining setting. You’re not paying premium for the igloo experience—it’s included with regular menu pricing. Worth it for bucket-list London experiences, unique date nights, and tourist content with Tower Bridge. Skip if you want gourmet dining—the food is decent pub-style fare but the setting is the main attraction. If igloos are unavailable, Sky Garden offers better views for free.
How to Book Coppa Club Igloos
Reserve at coppaclub.co.uk 6-8 weeks ahead for weekend igloo pods—they book out instantly September-April. Weekday availability slightly better. Standard riverside seating (no igloo) available as walk-in backup with similar views but no bubble Instagram factor. Igloos typically run September through April; confirm seasonal availability before planning visits.
Can You Visit Coppa Club Just for Photos?
No. Igloos require dining reservations with minimum spends (typically £25-30pp). The pods are for booked guests only—you can’t walk up for exterior photos as they’re positioned on private riverside terrace. Public Thames path runs nearby for exterior Tower Bridge shots without dining.
What’s on the Coppa Club Menu?
British-European casual dining: brunch plates (£10-16), burgers and sandwiches (£14-18), sharing boards (£16-24), cocktails (£10-14). Menu focuses on shareable comfort food suitable for group bookings. Quality is solid but not destination-worthy—you’re here for the igloo experience, not culinary excellence.
How Long Can You Stay in the Igloos?
Bookings are 90-120 minutes depending on sitting times. Peak slots (sunset, Friday-Saturday evenings) are stricter on timing. Quieter weekday bookings may allow lingering. Budget 2 hours total for dining and photos.
Are the Igloos Available Year-Round?
No. Igloos typically run September-April (autumn through spring). Summer months feature regular outdoor riverside seating without pods. Check website for exact seasonal dates—installation timing varies yearly based on weather. Book early when season launches as they sell out quickly.
Sky Garden – London’s Free Instagrammable Rooftop
đź“Ť 1 Sky Garden Walk, 20 Fenchurch Street, EC3M 8AF | Monument (7 min walk) | Free entry, ÂŁ8-15 drinks
Why Sky Garden Is Instagrammable in London
Sky Garden offers London’s highest public garden with 360° panoramic city views from the 35th floor—completely free. The glass-domed indoor jungle features tropical plants, floor-to-ceiling windows overlooking The Shard, Tower Bridge, and Thames, and three terraced levels with 500,000+ Instagram posts of London’s skyline.
What Makes Sky Garden Instagrammable
The 360° London Skyline Views
Floor-to-ceiling windows on all sides deliver unobstructed views of The Shard, Tower Bridge, St Paul’s Cathedral, and the entire City of London. The elevated vantage point captures London’s skyline without paying for expensive observation decks—this is free with advance booking.
The Indoor Sky-High Tropical Garden
Three terraced levels filled with Mediterranean and South African plants create an unexpected jungle atmosphere 155 meters above London. The combination of lush greenery against city skyline views offers unique Instagram contrast—urban nature shots with metropolitan backdrop.
The Geometric Glass Dome Architecture
The curved glass ceiling (nicknamed “The Walkie-Talkie” building) creates architectural interest in photos. The geometric framework and reflections add structural elements to standard skyline shots, making Sky Garden content distinctive from typical London rooftop views.
Best Time to Photograph Sky Garden
✅ Best Times: Book sunset slots (times vary seasonally—typically 4:30-6:30 PM) for golden hour skyline views. You’ll capture both daylight and illuminated evening London in one visit. Weekday mornings (9:00-11:00 AM) offer emptier space with clear morning light.
❌ Avoid: Midday (12:00-2:00 PM)—harsh overhead sunlight creates glare on windows, making clean skyline photography difficult. Evening slots after dark deliver dramatic illuminated city views but book 3-4 weeks ahead for popular times.
What to Wear to Sky Garden
✅ Do Wear: Smart-casual. While it’s a free public space, Sky Garden enforces dress codes: no sportswear, no flip-flops, no torn clothing. The observation decks are indoor climate-controlled—no need for outdoor weather layers.
❌ Don’t Wear: Athleisure, gym clothes, beach attire. Security may refuse entry for overly casual dress. Dress as you would for any London restaurant or bar.
Planning Your Visit: Sky Garden FAQs
Is Sky Garden Worth Visiting?
Completely free entry (advance booking required) makes this London’s best value skyline views. You get comparable perspectives to The Shard’s £32+ viewing platform for £0. Worth it for every London visitor and Instagram content creator—free 360° panoramic views from one of London’s tallest buildings. The catch: must book 2-4 weeks ahead and limited time slots fill quickly.
How to Book Sky Garden
Reserve free tickets at skygarden.london exactly 3 weeks in advance (bookings open at midnight). Slots release on rolling 3-week windows—set calendar reminders as popular times (weekends, sunsets) book out within hours. Walk-up standby queue exists but expect 30-90 minute waits with no guarantee of entry. Always book ahead.
Can You Just Visit Sky Garden for Photos Without Eating?
Yes—that’s the point. General admission is free for observation deck access. No dining or drinking required. The three bar-restaurants (Sky Pod, Darwin Brasserie, Fenchurch Seafood) operate separately with their own bookings and pricing. You can visit purely for photos and skyline views.
What Are the Rules at Sky Garden?
Free 30-60 minute time slots (varies by demand), dress code enforced (smart-casual minimum, no sportswear), security screening at entrance, bags checked. Tripods not allowed. No outside food or drink. Sunset slots are most restrictive on timing; quieter periods allow lingering longer.
Should I Book Sky Garden or The Shard?
Sky Garden: Free, 35th floor (155m high), more spacious, tropical plants add interest, better for casual photos, requires advance booking, 30-60 minute time limits.
The Shard: ÂŁ32+, 72nd floor (244m high), higher vantage point, outdoor viewing platform available, pay-on-day flexibility, no time restrictions.
Choose Sky Garden for free quality views. Choose The Shard if you want maximum height and outdoor access without booking hassles.
What’s Nearby Sky Garden for Instagram Content?
Tower Bridge (10-min walk), Tower of London (12-min walk), The Shard views (across the river), Monument to the Great Fire (5-min walk), Leadenhall Market (7-min walk). Combine Sky Garden with other City of London Instagram spots for efficient content gathering in one area.
EL&N Café – London’s Pink Instagram Café Chain
đź“Ť Multiple London locations: Mayfair, South Kensington, Selfridges, Park Lane | Various tubes | ÂŁ8-18pp
Why EL&N Café Is Instagrammable in London
EL&N (Eat Live Nourish) built an entire café empire on Instagram aesthetics—millennial pink interiors, neon signs, flower walls, and photogenic rose lattes. With 10+ London locations, EL&N delivers accessible, affordable Instagram café content across the city. Each location averages 50,000-100,000+ location-specific Instagram posts.
What Makes EL&N Café Instagrammable
The Signature Pink Aesthetic
Every EL&N location follows the same millennial pink formula: blush pink walls, marble tables, neon signage, fresh flower arrangements, and rose gold details. The cohesive branded aesthetic means predictable Instagram backdrops across all locations—fans can recognize EL&N posts instantly.
The Photogenic Food and Drinks
Rose lattes topped with edible flowers (ÂŁ5-6), colorful smoothie bowls with geometric fruit arrangements (ÂŁ8-12), pink-frosted pastries, avocado toast with microgreens. Every menu item is designed for overhead flat-lay photography with Instagram in mind from conception.
The Strategic Neon Signs
Each location features different neon phrases: “But First, Coffee,” “Good Vibes Only,” “Rosé All Day.” The neon creates built-in Instagram captions and adds warm glow to photos. Prime seats directly under neon signs book first.
Best Time to Photograph EL&N Café
✅ Best Times: Weekday mornings (8:30-10:00 AM) before the Instagram brunch rush offer emptier cafés with morning natural light. Weekend peak times (10:00 AM-2:00 PM) are overcrowded with influencers—expect competition for neon sign seats and slower service.
❌ Avoid: Saturday-Sunday brunch peak (11:00 AM-1:00 PM)—packed with content creators all shooting the same angles, long queues for popular locations, difficult to get clean shots without other customers in frame.
What to Wear to EL&N Café
Anything works at casual café chain—most visitors dress specifically to coordinate with the pink interiors. Neutrals (white, cream, beige) and pastels complement the blush aesthetic. Bold colors create contrast. The EL&N crowd skews young (18-35), fashion-conscious, and Instagram-focused—expect to see coordinated outfits chosen specifically for the pink backdrop. Style as suits your feed aesthetic.
Planning Your Visit: EL&N Café FAQs
Is EL&N Café Worth Visiting?
£8-18 per person for Instagram café experience with decent quality coffee and photogenic food. You’re paying London café prices (not premium) for purpose-built Instagram backdrops. Worth it for accessible, affordable pink aesthetic content and reliable Instagram-friendly food presentation. Skip if you’ve seen one pink café you’ve seen them all—EL&N follows formula across every location. If you want free pink Instagram content, Elan Café in South Kensington offers similar aesthetic without purchases required.
How to Book EL&N Café
Most locations operate walk-in only with no reservations. Mayfair and South Kensington locations get busiest. Arrive early mornings or weekday afternoons (2:00-4:00 PM) to secure neon sign seating without waits. Selfridges Food Hall location offers most reliable seating but less intimate café vibe.
Which EL&N Location Is Best for Instagram?
South Kensington flagship (original location, most spacious, dedicated flower wall), Mayfair (most central, good lighting, popular neon signs), Park Lane (newer, larger space, less crowded). All follow same aesthetic formula—choose based on convenience to your itinerary rather than unique features.
Can You Visit EL&N Just for Photos?
Technically no—cafés expect purchases. Reality: order the cheapest item (filter coffee £3-4) and you’ll have access to Instagram spots. Weekday off-peak times are more relaxed about lingering. Weekend peaks when queues exist, staff may rush non-spending photo-takers.
What Should I Order at EL&N for Instagram?
Rose latte with edible flowers (£5-6, signature drink), any smoothie bowl (£10-12, geometric fruit arrangement), avocado toast (£9-11, microgreens and edible flowers), pink-frosted pastries (£4-6). Everything is designed for flat-lay photography—hard to order wrong for Instagram purposes.
Is EL&N Café Just Instagram Hype?
Honest answer: Yes, it’s entirely Instagram-driven. The food quality is fine (decent café fare, not exceptional), coffee is standard London café level, pricing is normal. You’re here for the aesthetic, not culinary excellence. If that aligns with your content goals, EL&N delivers exactly what it promises—reliable pink Instagram backdrops across London.
NoMad London – Covent Garden’s Instagrammable Grand Hotel Restaurant
đź“Ť 28 Bow Street, Covent Garden, WC2E 7AW | Covent Garden (3 min walk) | ÂŁ35-65pp
Why NoMad London Is Instagrammable in London
NoMad London transformed a historic Bow Street magistrates court and police station into London’s most opulent new hotel restaurant. The grand dining room features soaring columns, dramatic archways, velvet seating, and theatrical lighting creating New York-meets-London elegance. Since opening in 2021, NoMad’s romantic European interiors have generated 150,000+ Instagram posts.
What Makes NoMad London Instagrammable
The Grand Column-Lined Dining Room
Towering classical columns create dramatic vertical lines throughout the double-height space. The architectural grandeur combined with intimate velvet booth seating delivers both epic room shots and romantic close-up angles. The columns and archways add European sophistication to photos.
The Moody Romantic Lighting
Low amber lighting from ornate fixtures creates intimate, cinematic atmosphere. The warm glow photographs beautifully for evening content—more forgiving than bright restaurant lighting and adds luxury hotel aesthetic to images. The lighting setup is specifically designed for flattering dinner photography.
The Jewel-Toned Velvet Seating
Deep emerald green and sapphire blue velvet banquettes and chairs pop against neutral stone columns. The rich jewel tones create luxurious color contrast for photos and complement evening wear better than standard restaurant seating.
Best Time to Photograph NoMad London
✅ Best Times: Weekday early dinners (6:00-7:00 PM) offer emptier dining room with signature moody lighting already active. The restaurant photographs best in evening hours when theatrical lighting creates ambiance—daytime visits lose the romantic atmosphere.
❌ Avoid: Friday-Saturday peak dinner (8:00-10:00 PM)—fully booked with Covent Garden theatre-goers and date nights, making clean room shots impossible. The busy atmosphere works for “night out in London” content but not architectural photography.
What to Wear to NoMad London
✅ Do Wear: Smart elegant to dressy. NoMad’s grand hotel setting and theatre district location mean guests dress up—think cocktail dresses, suits, elegant separates. Jewel tones complement the velvet interiors; blacks and neutrals suit the sophisticated ambiance.
❌ Don’t Wear: Casual daywear or tourist attire. NoMad skews formal for London dining—underdressing feels uncomfortable among the dressed-up Covent Garden crowd. This is occasion dining, not casual eats.
Planning Your Visit: NoMad London FAQs
Is NoMad London Worth the Price?
£35-65 per person for elevated American-European cuisine in grand hotel setting. You’re paying for theatrical NoMad hospitality experience and opulent interiors alongside solid food. Worth it for special occasions, date nights, or sophisticated London Instagram content. Skip if you want casual atmospheres—NoMad is formal, scene-y, and deliberately luxurious. Compare to Berners Tavern for similar grand dining room vibes with different aesthetic approach.
How to Book NoMad London
Reserve at nomadhotel.com/london 3-4 weeks ahead for weekend dinners, 1-2 weeks for weekdays. Request “booth seating” or “tables near columns” in booking notes for best Instagram backgrounds. The bar area accepts walk-ins for cocktails with similar interior views.
Can You Visit NoMad London Just for Photos?
The Library bar (separate space, same building) and main restaurant bar accept walk-ins for cocktails (£14-18) and small plates without full dining reservations. You’ll access the grand interiors for Instagram from bar seating. Quietest times for walk-in bar access: weekday afternoons 3:00-5:30 PM.
What Should I Order at NoMad London?
Signature NoMad roast chicken for two (£68, tableside carving presentation), beef tartare (£16), seasonal pasta dishes (£24-28), classic cocktails (£14-16). The food presentation balances elegance with approachability—refined plating without overly fussy arrangements. Menu focuses on American-European comfort food elevated for hotel dining.
How Long Does Dinner Take at NoMad London?
Budget 2-2.5 hours for full dinner service. NoMad encourages leisurely European-paced dining—not rushed. Pre-theatre diners get tighter timing (90 minutes) if requested at booking. Later sittings allow lingering.
What’s the Difference Between NoMad Restaurant and The Library Bar?
NoMad Restaurant: Main dining room, reservations required, full dinner menu, grand columns and archways, formal atmosphere.
The Library: Walk-in cocktail bar, separate intimate room with bookshelves and fireplace, lighter bar menu, slightly more casual. Both are Instagram-worthy but offer different vibes—choose based on whether you want full dining or drinks-focused visit.
Isabel Mayfair – London’s Art Deco Instagram Restaurant
đź“Ť 26 Albemarle Street, Mayfair, W1S 4HY | Green Park (5 min walk) | ÂŁ40-70pp
Why Isabel Mayfair Is Instagrammable in London
Isabel Mayfair reimagines 1920s Art Deco glamour with curved booths, geometric patterns, brass fixtures, and a stunning central bar. The restaurant’s emerald green and gold color scheme creates old Hollywood elegance in Mayfair with 120,000+ Instagram posts since opening in 2019. This is Gatsby-era luxury transported to modern London.
What Makes Isabel Mayfair Instagrammable
The Art Deco Curved Booths
Semi-circular emerald green velvet booths create intimate curved seating perfect for group photos. The geometric booth design combined with brass Art Deco fixtures delivers 1920s glamour aesthetic. These booths are Isabel’s most requested seating and most photographed feature.
The Central Statement Bar
The marble and brass central bar with geometric tile work serves as the restaurant’s focal point. Curved lines, gold accents, and backlit bottles create sophisticated bar shots. The bar area photographs beautifully both as backdrop and as its own feature content.
The Emerald and Gold Color Palette
Deep emerald green velvet against brass fixtures and gold accents creates cohesive Art Deco luxury. The jewel-toned color scheme photographs richly and suits evening photography better than bright modern palettes. The sophisticated colors demand elevated styling to match.
Best Time to Photograph Isabel Mayfair
✅ Best Times: Weekday lunches (1:00-2:30 PM) offer natural daylight through Mayfair windows with fewer guests—best for architectural room shots. Evening dinners (6:30-7:30 PM first sitting) showcase the moody Art Deco lighting Isabel was designed for.
❌ Avoid: Friday-Saturday peak dinner (8:00-10:00 PM)—packed with Mayfair’s dressed-up crowd, making empty booth shots impossible. The bustling atmosphere works for “night out” content but not clean interior photography.
What to Wear to Isabel Mayfair
✅ Do Wear: Dressy smart-casual to cocktail attire. The Art Deco glamour and Mayfair location mean guests dress elegantly—vintage-inspired pieces, silk dresses, velvet, or tailored suits suit the 1920s aesthetic. Emerald green, gold, black, or jewel tones complement the interior palette.
❌ Don’t Wear: Casual basics or minimalist athleisure. Isabel’s Art Deco glamour rewards vintage-inspired, dressed-up styling. The Mayfair crowd matches the sophisticated setting—dress to fit the old Hollywood mood.
Planning Your Visit: Isabel Mayfair FAQs
Is Isabel Mayfair Worth the Price?
£40-70 per person for Mediterranean-European menu in Art Deco Mayfair setting. You’re paying for D&D London restaurant group quality, prime Mayfair location, and design-forward interiors alongside excellent food. Worth it for Art Deco aesthetic lovers, date nights, and elegant London Instagram content. Skip if you want more dramatic over-the-top Instagram moments—Isabel offers refined sophistication over theatrical maximalism like Sketch or Circolo Popolare.
How to Book Isabel Mayfair
Reserve at isabel-mayfair.com 2-3 weeks ahead for prime times. Request “curved booth seating” explicitly in booking notes—these are most Instagram-worthy and book first. Standard tables offer similar Art Deco views but without the signature curved booth aesthetic. Walk-ins difficult during peak hours in Mayfair location.
Can You Visit Isabel Mayfair Just for Photos?
The bar accepts walk-ins for cocktails (£14-17) and small plates without full dining reservations. You’ll access the Art Deco interiors and central bar for Instagram from bar seating. Quietest walk-in times: weekday afternoons 3:00-5:00 PM or early evenings 5:30-6:30 PM before dinner rush.
What Should I Order at Isabel Mayfair?
Mediterranean-European sharing plates: burrata with heritage tomatoes (ÂŁ14), octopus (ÂŁ16), hand-rolled pasta dishes (ÂŁ18-24), whole roasted fish (ÂŁ38-48 for two). The menu focuses on refined Mediterranean flavors with elegant plating. Signature cocktails (ÂŁ14-17) suit the Art Deco bar aesthetic for drinks-focused content.
How Long Does Dinner Take at Isabel Mayfair?
Budget 2-2.5 hours for full dining experience. Service is attentive European-paced—leisurely but not slow. The intimate booth seating encourages lingering over multiple courses and cocktails. Rush visits don’t suit Isabel’s refined atmosphere.
What Other Art Deco Restaurants Are in London?
Brasserie Zédel (Piccadilly, grand 1930s French brasserie, £15-30pp), The Beaumont Hotel (Mayfair, Art Deco glamour, £50-80pp), Balthazar (Covent Garden, Parisian brasserie aesthetic, £30-50pp). Isabel offers the most Instagram-focused Art Deco design of London’s period-style restaurants—purpose-built for modern social media rather than historic preservation.